5-Year Strategic Plan for Yes Education 2023-2028


Use an effective mission statement (why) to explain the organization's purpose (how), values, and goals (what).

This will make sure that all programs are in line with the organization's core values and give staff members direction as they work toward the organization's goals.


Mission: Train young entrepreneurs to help millions of people surthrive with sustainable ideas.

Serving: People that need tools and training to survive in case of an economic downturn.

Plays (KRs): We need the following key results to be successful as a nonprofit:

  • Donor Retention/Churn: 60%
  • Average One-Time Gift $5k: 6 out of 20 grants, 30% success-$30k
  • # of Website Visitors: 120k per year (60% paid, 40% organic)
  • Online Conversion Rate (120k Visitors x .1% Conversion Rate x $500 Average Gift = $6k Projected Revenue
  • # of new email subscribers per year: 1,200
  • # of new volunteers or collaborators per year:  60
  • Digital art pieces sold per year: 360
  • Number of website reviews:  36
  • Yes Education publications sold per year: 120
  • New publications created per year (gardens, ever-green, success tips, etc.): 6
  • https://mrbenchmarks.com/journeys#membership-and-ticket-sales for insights on what a good benchmark is for any of these metrics for your nonprofit's industry or size.

Targets Vulnerable people who have no backup plans for food, housing, travel, or survival.

Omissions:  Purchasing office furniture, hiring help, etc.

Set up key partnerships with local schools, businesses, and other community organizations to make sure programs that help young entrepreneurs will last and be supported. This will help foster relationships between the nonprofit, local businesses, and other potential resources, as well as create greater awareness about its initiatives within the community.

Make sure that each young entrepreneur has a chance to work with a mentor who can help guide and advise them as they make their own business plans and start their own businesses. Mentors should have experience in related fields, like finance, marketing, or technology, so they can give helpful advice on how to handle these often tricky processes.

Develop grant-writing skills to seek out additional funding sources beyond donor contributions. This includes looking into grants that are available from government agencies, foundations, businesses, and private individuals who want to invest in programs that help young people start their own businesses.

Invest in marketing to get the word out about the organization's projects. This could include having an online presence that can reach a wider audience with multimedia content like video tutorials or webinars that cover important topics like business planning and pitching venture ideas.

Build a network of volunteers and collaborators who are willing to help young entrepreneurs who need extra help starting their businesses by giving them free legal advice, accounting help, and marketing help. Volunteers can improve their knowledge, skills, and desire to help others succeed through these partnerships.

Check the effectiveness of the program on a regular basis to see if the goals are being met or if any changes need to be made to help young entrepreneurs succeed more often. Regular assessments (KRs) will make it possible to keep making services better and will also help find new areas of opportunity based on what participants say.

Advocate for policy changes that will give young entrepreneurs more economic opportunities. You can do this by letting decision-makers know the benefits of these people starting their own businesses or working as freelancers in skilled professions like web design. As part of this advocacy, young people might write reports about how their businesses affect the economy or testify at government hearings about proposed laws related to this cause.

Expand international partnerships with groups that work on similar educational projects so that they can learn from best practices in other countries and possibly bring resources from those countries back home to help young entrepreneurs in their own country. Engaging more with global networks can help people see things from different points of view and give them access to unique methods being used across borders that could be used to improve programming at home.

Provide grants for successful projects that have been able to start making a profit within a certain amount of time after launch. Investing financial resources into ventures can encourage more creative risk-taking while also recognizing successes achieved among entrepreneurs despite challenging


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